Idea
A warmer and more systematic identity for a full-spectrum lighting brand across space, packaging and communication.
Insight
Light is both a product and an atmosphere. The identity turns that duality into a flexible system.
- Client
- KINGLONG / 琪朗
- Industry
- Brand Upgrade + Spatial + Applications
- Location
- China / Remote
- Execution
- Brand Upgrade + Spatial + Applications
- Credits
- Creative Direction, Design and Motion — CHEN LI
